Velveehicles - Velveeta x Zipcar
As a complement to Velveeta’s La Dolce Velveeta campaign, we partnered with ZipCar to launch Velveehicle — vintage-style rental vehicles that are equipped with countless amenities to help ‘Pleasure Seekers’ indulge in the everyday.
Zipcar App
On the Road (aside from Velveehicles themselves)
Social
Pre-Launch & Post-Launch
SHELLs & Cheese
We built Shells & Cheese fueling stations at Shell Gas Stations so that Velveehicles’ heated cupholders never go empty.
Yung Velveeta
Finally, we produced a La Dolce Velveeta playlist complete with an original Yung Gravy collab so that ‘Pleasure Seekers’ never run out of indulgent jams.
AD: Zoe Bendoff
CW Team: Erin Kiernan & Kirsten Alberts