Polly Pocket
In response to young girls’ increasing obsession with skincare and makeup, Polly Pocket brands themselves as the newest, truest anti-aging product for kids and tweens! The fail-proof routine? Replace exfoliant with enrichment and savor the true beauty of childhood: play.
Generating Buzz
Polly Pocket sends popular beauty TikTokers the ultimate youth-saving PR package. Polly’s true motive is revealed once influencers open up their customized compacts!
OOH
After Polly Pocket declares the new definition of anti-aging, OOH ads will help spread the word!
In the Mall
Polly Pocket offers an exciting space in select malls - a Polly Pop-Up aesthetically inspired by the colorful, bright displays of makeup that might draw kiddos to Sephora but filled with Polly compacts instead! Our employees, members of Polly’s Posse, can help you pick out the perfect product to complete your play routine. The pop-up also, of course, features plenty of photo opportunities.
Make Your Own Polly Challenge
Did you know the inventor of Polly Pocket created his first playlets for his kids inside of empty makeup compacts? While makeup runs out, imagination never does! Paying homage to Polly’s roots, Polly Pocket will encourage the public to recycle empty makeup and cosmetic compacts into brand new Polly worlds & share their designs on Instagram.
AD: Zoe Bendoff
CW Team: Celeste Hebson & Erin Kiernan