Coinbase x Mario Kart Deluxe
We’ve been collecting digital coins in video games our whole lives, yet the concept of Cryptocurrency makes 75% of Americans feel uncomfortable. What if we tune into the nostalgia of the digital coin collection in Mario Kart Deluxe to introduce consumers to Cryptocurrency in a familiar way?
In Game
With the brand new Crypto Cup Grand Prix extension, gamers simultaneously collect and learn about Cryptocurrency in the racing format they know and love. As users collect Bitcoin in game, they will use it to unlock new tracks and can even redeem coins for a real share of Bitcoin on Coinbase.com.
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AD: Zoe Bendoff
CW Team: Olivia Eldert & Rose Carlson