Cotopaxi
With Cotopaxi’s commitment to using recycled materials in their products, you don’t just look the part—you’re doing your part. Feel good wearing Cotopaxi. Feel like a Garbage Person.
OOH
Cotopaxi will launch eye-catching animated billboards. Cotopaxi’s logo is a llama, and no other creature is silly enough to explain what it means to be a Garbage Person. Plus, he looks so good in that Cotopaxi jacket, right?
A Garbage Person takes their trash and turns it into something new. We will partner with artists known for their sculptures made of recycled materials to launch surprise sculpture installations in urban areas to generate buzz and increase awareness that Cotopaxi gear is also made from recycled materials.
Social
Activation
Cotopaxi will turn recycled materials into playground gear including awnings, parachutes and kites that they will donate to schools in urban areas to inspire the next generation of Garbage People.
AD: Zoe Bendoff
CW Team: Bonnie Davis & Kirsten Alberts